Dancehall artiste Zagga has spun the difficult situation we are now facing with the worldwide COVID19 pandemic into an impressive body of work. On May 22, 2020, Zagga released a brand new album titled “The Isolation Project”. Produced by Amini Music Group and Gloheart Music, the Dancehall album focuses on timely topics, relating mainly to the world currently being on lockdown during an ongoing pandemic.
Back in March, Zagga released the single ‘New Hail’, when the effects of the COVID-19 pandemic were first felt on the island. Zagga told the Jamaica Star, the single 'New Hail' has gained a lot of traction over the past few months. So much so, the attention prompted Zagga to undertake a complete project dedicated to the situations stemming from the COVID-19 pandemic.
“The project’s name depicts the situation that the world is in right now ‘Isolation’, that is the whole inspiration around it,” the artiste explained. The album was two weeks in the making, with the artiste working within a time frame to deliver a gift to his fans during what has been a trying time for many.
“This project’s sole purpose is to highlight, educate and give people a vibe for the lockdown,” the artiste elaborated, “It’s really just a vibe and something to take us through this lockdown and staying in situation that we are in, so it’s a very relatable project.”
Through eight tracks, the artiste skillfully articulates different aspects of the lockdown/quarantine period, with titles such as ‘Update’, ‘Essential’, ‘Can’t Wait’ and ‘Lonely’. "The song called Essential speaks to men and women who are home with their partners, having a frightening and eye opening experience, realising dat dem can't cook and do certain thing so dem basically not essential to the relationship”, the young artiste laughs, whilst calling it a serious situation.
The album also features a song called ‘Lonely’ that speaks to the men and women in lockdown who can't get to see their significant others. The artiste boasts that the album has a song for everyone and every situation in this pandemic and out. Since its release, the album has been well received and given good feedback, signs that it has achieved the level of comfort and relatability that was intended with its release.
Having developed a love for music at an early age, Zagga has built an impressive catalogue of music over the course of his career, dabbling in a mix of Hip Hop, Dancehall and Reggae. His previous releases include ‘Ladies Around the World’, ‘So Far Away’ and ‘Bad and Hungry’. Now, the artiste is focused on creating a positive space and wants to encourage his fans and people in general during this time. “To all my fans, stay locked in, stay safe and keep supporting the music,” he said.
The Isolation Project is available for purchase and streaming on digital platforms such as Amazon Music, Google Play and Spotify. It’s good to see young, upcoming artiste making positive moves in the Jamaican music industry and doing music that is aimed at bringing positive vibes to us all. New Hail for Zagga on his Isolation Project!