The renowned Sashi Festival, once the largest hip-hop and dancehall event globally, is set for a grand comeback in May 2024. The event, which ceased in 2002, was known for pulling massive crowds and featuring top acts from both genres. Festival creator Horace Hamilton shared insights into the festival’s past success, challenges, and the upcoming revival.
Hamilton, reflecting on Sashi’s inception, highlighted his vision of bringing American acts to Jamaica, fulfilling a gap for local music enthusiasts. Despite early challenges, the festival grew annually, attracting the hottest artists each summer. However, the festival’s hiatus was attributed partly to insufficient government support and Hamilton’s approach to dealing with these challenges.
Looking ahead, Hamilton promises a star-studded lineup for 2024, aiming to feature around ten international acts. He also notes a shift in his approach, now fostering a more patient and cooperative relationship with the Jamaican government. This change, coupled with better infrastructure and increased hotel capacity, hints at a potentially more significant economic impact than its predecessors.
Sashi’s return is not just a win for music lovers but also a boost for Jamaica’s tourism and economy. With Hamilton’s renewed vision and the promise of top-tier international acts, the 2024 Sashi Festival is set to be an unmissable event.