The iconic music event, Sting, is all geared up to return to its original abode, the JamWorld Entertainment Center in Portmore, for its highly anticipated showcase on December 26, 2023.
In 2022, in a move that marked a significant deviation from tradition, Sting’s annual Boxing Day extravaganza was hosted at the Plantation Cove in St Ann as part of its rebranding strategy. However, the unmistakable draw of its historic venue proved irresistible.
Isiah Laing, a pivotal figure in Sting’s lineage, confirmed the return during a conversation with Music News on October 9. He passionately emphasized, “JamWorld is really the home of STING.” The shift back to its roots was evidently influenced by an overwhelming demand from fans and attendees, who believe that Sting’s essence is intertwined with Portmore.
With a legacy spanning over three decades, Sting stands as an epitome of musical innovation and showmanship. It has continually set benchmarks with its awe-inspiring stage performances, trendsetting fashion, style, and unparalleled lyrical displays. A signature feature of Sting’s rich history is its “clash culture” – a platform that has pitted artist against artist in lyrical duels, offering audiences intense, unforgettable showdowns that have become the stuff of legend.
The anticipation for this year’s staging is palpable, heightened by the provocative promotional tagline, “10 Giants of STING – who will they be?” Speculations are already rife, and the music community is abuzz.