Renowned dancehall artist Sean Paul brings a devoted fanbase to Stüssy with his latest collaboration with the brand.
Celebrating 23 years since the release of his debut album “Stage One,” Sean Paul has an impressive record of selling over 9.9 million albums worldwide. His successful track record mirrors the impact of the beloved surf and skate culture brand, Stüssy. The latest jewel in his crown, “Rebel Time,” a joint effort with Beres Hammond, was released earlier this year. Sean Paul continues to connect with his 1.7 million Instagram followers, seeking their input on Thursday with footage of him performing the hit track.
A ten-time Grammy nominee and one-time winner, Sean Paul has deep roots in the music scene of his birthplace, Kingston, Jamaica. These venues have been instrumental in shaping his unique dancehall style. His impressive portfolio includes collaborations with international superstars like Rihanna, Beyoncé, Sia, and Enrique Iglesias.
Now, the dancehall artist has embarked on a new venture with Stüssy, resulting in a co-branded T-shirt in classic black and white. The adaptable design and universal appeal of both the silhouette and the color choices are sure to resonate with his fans, who support his music and frequent his shows. Fans have already had a glimpse of the artist wearing the shirt during a performance earlier this month in Toronto alongside Charly Blacks, which drew thousands of spectators.
The Stüssy & Sean Paul collaboration will be available worldwide at select Stüssy stores, selected Dover Street Market locations, and on the Stüssy e-commerce site starting Friday. Shoppers can snatch their own piece of the collaboration from 10 a.m. PST in North America, 10 a.m. BST in the U.K., 10 a.m. CET in Europe, and 10 a.m. JST in Asia, including Japan and South Korea. Jed Anderson, the snowboarder-turned-photographer, was brought on board to photograph Sean Paul in the T-shirt, accented with two bold gold chains and a zip-front Stüssy jacket, striking a pose reminiscent of Superman.
Stüssy, founded in 1980 in Laguna Beach, California, has transcended its surfer beginnings. Last year, the brand collaborated with Dries Van Noten on a collection, enlisting the musician Flea from the Red Hot Chili Peppers to generate excitement. More recent collaborations include a partnership with fashion designer Martine Rose in April and Denim Tears designer Tremaine Emory in December.